How does IHOP encourage repeat customers?

IHOP employs promotional discounts and coupons as a strategy to encourage repeat customers by providing immediate financial incentives for those who return. These promotions can create a sense of urgency and excitement, encouraging guests to revisit the restaurant for special pricing on meals or drinks. This approach not only appeals to customers’ desire for savings but also serves to reinforce brand loyalty.

In addition to making meals more affordable, these promotions can attract new customers who may not have considered dining at IHOP otherwise, fostering a larger customer base that can lead to increased repeat visits. When customers feel they are getting good value for their money, they are more likely to return, creating a habit of frequentation.

While a loyalty points system can build long-term relationships with customers, promotional discounts tend to yield quicker results in attracting repeat visits. Exclusive menu items and free coffee refills can enhance the dining experience, but they may not have the same direct financial incentive that promotional offers provide, making the latter a more immediate driver of customer return.