In what year did IHOP temporarily change its name to IHOb?

IHOP temporarily changed its name to IHOb in 2018 as part of a marketing campaign to promote its new line of burgers. This rebranding was intended to highlight the fact that, in addition to pancakes, IHOP also served a variety of burgers, thereby attempting to broaden their customer base and change the public perception of the brand. The name change was part of a strategic approach to attract attention and generate conversation around the restaurant, especially among those who might primarily think of IHOP as just a breakfast destination. The campaign was heavily promoted on social media and included various advertisements that emphasized the brand's expanded menu offerings.