What social media platform does IHOP frequently use for marketing and promotions?

IHOP frequently utilizes Twitter as a key platform for its marketing and promotions due to the platform's capacity for real-time communication and engagement. Twitter allows businesses to interact directly with customers, respond to inquiries, and deliver promotional content quickly. IHOP leverages this immediacy to announce new menu items, share special promotions, and engage in conversations with fans, making it an effective medium for reaching a broad audience and encouraging customer loyalty through active participation. This fit with Twitter’s fast-paced nature helps IHOP stay relevant and responsive in the competitive food service market.