What special event does IHOP host annually to promote pancake sales?

IHOP hosts National Pancake Day annually to promote pancake sales, which is a significant event for the restaurant chain. This event typically involves offering free pancakes to customers in exchange for optional donations to children's hospitals. The initiative not only encourages customers to enjoy IHOP's signature pancakes but also contributes to a charitable cause, enhancing community engagement and awareness.

By focusing on this event, IHOP emphasizes its commitment to both its menu and its role in supporting local communities, making it a well-recognized occasion within the restaurant industry.