What type of musical event does IHOP host to engage with local communities?

Hosting live music nights is a strategy used by IHOP to create a vibrant atmosphere that encourages community engagement. These events attract local talent and provide entertainment for guests, enhancing their dining experience. By inviting musicians to perform, IHOP fosters a sense of community and brings people together, which can also help increase foot traffic and customer loyalty.

While other options like open mic sessions, jazz brunches, and holiday concerts may also engage communities in different ways, live music nights are particularly focused on providing a regular and lively entertainment choice that aligns with the casual dining environment of IHOP. This regularity can create a familiar and inviting atmosphere for customers, helping to establish a strong local presence.