What year and occasion prompted the introduction of IHOP's "Dine and Donate" program?

The "Dine and Donate" program was introduced in 2006 as part of National Pancake Day. This initiative was designed to encourage guests to enjoy a meal at IHOP while simultaneously giving back to the community. The program allows customers to make a donation to a designated charity, which has created a strong sense of community engagement and has also supported various causes over the years. National Pancake Day itself, celebrated in conjunction with the arrival of spring, reflects IHOP's brand identity as a staple in pancake innovation and dining experiences. By aligning the program with this specific day, IHOP not only highlights its core menu item but also uses this occasion to foster goodwill among its patrons, enhancing the overall dining experience while supporting a philanthropic mission.