Which of the following best describes IHOP's target customer demographic?

IHOP's target customer demographic is best described as families and children. This characterization stems from the brand's long-standing reputation as a family-friendly restaurant that provides a casual dining experience. IHOP's menu features a wide variety of pancakes, breakfast items, and other comfort food favorites, catering specifically to children and family gatherings. The restaurant atmosphere is designed to be welcoming for families, often providing children's menus and activities to keep kids entertained.

In focusing on this demographic, IHOP effectively positions itself as a go-to destination for breakfast, brunch, and even dinner that accommodates the needs and preferences of families, making it an appealing choice for parents looking to enjoy a meal out with their children. Additionally, family-oriented marketing strategies and promotions further reinforce this target demographic, establishing IHOP as a staple in family dining.