Which type of customer is IHOP primarily targeting?

IHOP primarily targets families and groups as their main customer demographic. This focus is evident in their extensive menu, which includes a wide variety of breakfast items, pancakes, and other dishes that appeal to both children and adults. The restaurant environment is designed to be family-friendly, providing a casual and welcoming atmosphere where families can gather and enjoy meals together. Promotions and marketing strategies are also often tailored to highlight this demographic, emphasizing value and meals shared among several people, which aligns with the needs of families looking for convenient dining options.

In contrast, late-night diners may not be IHOP's primary focus since their branding and marketing do not specifically cater to a late-night crowd. Luxury customers are also not a target, as IHOP positions itself as an accessible and affordable dining option rather than a fine dining experience. Business professionals might visit IHOP for breakfast meetings occasionally, but the restaurant does not specifically cater to this demographic as its primary market, focusing instead on meals suited for families and social gatherings.